MyDataWork POV — Horizon Context taps into an often overlooked asset: the wealth of business knowledge already present in organizations. By channeling this expertise into AI models, Snowflake is enhancing the toolkit itself. This approach acknowledges that AI's real power lies in its ability to amplify human insight rather than replace it. In an era where data is abundant but context is scarce, this feature could be a significant step forward in making AI genuinely useful and grounded in reality.