MyDataWork POV — The recent decision by Snowflake to incorporate business context and governance tools into its AI platform prompts more inquiries than it resolves. The notion of 'business context' is notoriously elusive, often reduced to a buzzword without a clear roadmap for implementation. Governance, while critical, is not a magic wand; it requires rigorous execution and monitoring. Until Snowflake demonstrates how these tools will concretely impact daily workflows, it's hard to see this as more than an aspirational announcement.